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What is the secret of #Gucci’s phenomenal success in 2017?

By | January 2nd, 2018|Categories: blog, press, psychology, psychology.fashion|Tags: , , |

#Consumers are often led to believe that they 'must have' the latest #fashion, technology or beauty product. Some are convinced that buying will make them happier, but #psychology tells us that this isn't always the [...]

The essential 2018 Fashion Almanac

By | December 31st, 2017|Categories: blog, psychology, psychology.fashion|Tags: , , , , , |

So thrilled to see my book, the '#Psychology of Fashion' included in the 2018 #Fashion #Almanac by Carole Sabas @GuidesFashion, author of the Fashion Guides and freelance writer for @VogueParis. The Almanac is beautifully illustrated, [...]

A complex relationship: women and their underwear

By | December 19th, 2017|Categories: blog, press, psychology, psychology.fashion|Tags: , , , , , |

When I was contacted by a journalist writing for the Observer to comment on women and their relationship with their lingerie, I was keen to contribute. Our conversation began by discussing the rather contradictory comments [...]

The #Psychology of #Christmas Dressing

By | December 18th, 2017|Categories: blog, psychology, psychology.fashion|Tags: , , , |

The Psychology of Self proposes that self-enhancement is a motivator for most of us. As a result, most of us like to present our best selves and from a fashion perspective, look the best we [...]