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HOME 2016-12-15T21:05:46+00:00

The #10Commandments of new #consumerism according to@BoF

By | December 11th, 2017|Categories: blog, press, psychology, psychology.fashion|Tags: , , , , , , , |

One of my favourite daily reads comes from the Business of Fashion @BoF. I was particularly interested in their take on how "consumers are reassessing their priorities and increasingly questioning what they truly value". For me, [...]

A #psychological perspective on #fashion, #clothing and #mood

By | December 10th, 2017|Categories: blog, psychology, psychology.fashion|Tags: , , , , , , , |

As a Cognitive Psychologist working in the applied field of Fashion, I am often asked by fashion journalists and practitioners to comment on how clothes and fashion affect our mood. My responses, drawn from evidence, [...]

Does #fashion shopping truly make you #happy?

By | December 6th, 2017|Categories: blog, press, psychology, psychology.fashion|Tags: , , , , , |

At this time of year, many of us will be considering what we're going to wear at #Christmas. Maybe you see yourself in a humorous Christmas jumper, sexy sparkles or slinky velvet. If you're like [...]

The Art of Embracing Ugly #Shoes

By | November 20th, 2017|Categories: blog, press, psychology, psychology.fashion|Tags: , , , |

Call them ugly or call them different, this season’s upturned toes, pink foam platforms, and thick orthopedic soles confirm a fundamental truth of fashion: #Beauty lies in the eye of the beholder. Read about the ugly [...]