FOUNDER2018-08-06T09:47:06+00:00

Professor Carolyn Mair PhD

Carolyn is a Chartered Psychologist and Fellow of the British Psychological Society and expert in explaining human behaviour in the context of fashion, retail, beauty and self-care, marketing and user experience. She is the proud recipient of the 2017 British Psychological Society’s award for Distinguished Contributions to Psychology Education.

Carolyn is the go-to person for all matters concerning human behaviour in the context of fashion. She brings her expertise to the fashion industry via training, research and consultancy. Previous clients have included global and local fashion brands and retailers, Higher Education establishments, beauty brands, PR agencies and R&D departments.

More detailed information is available here.

 

Carolyn’s new book, the Psychology of Fashion, was published by Routledge in March 2018 .

Having pioneered the marriage between the disciplines of Psychology and Fashion, she created and led the world’s only Masters programmes to apply Psychology in the context of fashion at London College of Fashion, University of the Arts London where she was Professor of Psychology for Fashion. 

Carolyn is frequently interviewed by the press and has been featured in The Times and Sunday TimesThe GuardianThe TelegraphThe Daily MailSun DailyEl MundoHindustan TimesCity AM, and other national and international news press. She is also in demand by international fashion media such as VogueElle SpainGrazia, Stylist, Stella, Hola!, Red and many others. Carolyn’s interview with Alexa Chung for the  Vogue series, The Future of Fashion, has had more than 350K hits. She is also often featured in professional and trade magazines including the British Psychological Society’s monthly magazine, The Psychologist, as well as  online media (e.g., RackedRefineryFortyology, whowhatwear.com, BT.com, and Science Daily). and radio (e.g., Capital RadioBBC NewsNBC NewsBBC Radio 4, Sky News, London Live and Turkish TV station TRT World discussing issues around sustainability in fashion, fashion choices, ageism, mental health and the model industry. Carolyn is soon to be featured in Monitor, the professional magazine of the American Psychological Association. She has published more than 70 peer-reviewed academic papers which have been cited more than 800 times and has led many international, interdisciplinary funded research projects.

Prior to becoming an academic, Carolyn worked as a graphic designer, visual merchandiser, dressmaker and portrait artist.

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COMBINING DEEP INSIGHTS FROM PSYCHOLOGY and FASHION WE BRING CREATIVITY, INNOVATION & SOLUTIONS TO YOUR BUSINESS

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