Meet the Founder

FOUNDER 2018-05-15T09:16:06+00:00

Professor Carolyn Mair PhD

Carolyn is a Chartered Psychologist and Fellow of the British Psychological Society and expert in explaining human behaviour in the context of fashion, retail, beauty and self-care, marketing and user experience. She is the proud recipient of the 2017 British Psychological Society’s award for Distinguished Contributions to Psychology Education.

Carolyn is the go-to person for all matters concerning human behaviour in the context of fashion. She brings her expertise to the fashion industry via training, research and consultancy. Previous clients have included global and local fashion brands and retailers, Higher Education establishments, beauty brands, PR agencies and R&D departments.

More information is available on my brief CV.

 

Carolyn’s new book, the Psychology of Fashion, is published by Routledge in March 2018 .

Having pioneered the marriage between the disciplines of Psychology and Fashion, she created and led the world’s only Masters programmes to apply Psychology in the context of fashion at London College of Fashion, University of the Arts London where she was Professor of Psychology for Fashion. Carolyn is frequently interviewed by The Times and Sunday TimesThe GuardianThe TelegraphThe Daily MailSun DailyEl MundoHindustan TimesCity AM, and other national and international news press. She is also in demand by international fashion media such as VogueElle SpainGrazia, Stylist, Stella, Hola!, Vogue’s series with Alexa Chung The Future of Fashion, and professional magazines including The Psychologist and online media (e.g., RackedRefineryFortyology, whowhatwear.com, BT.com, and Science Daily).  She has also been interviewed on Capital RadioBBC NewsNBC News,and BBC Radio 4 discussing the issues around sustainability in fashion,  as well as many local news stations, Sky News, London Live and Turkish TV station TRT World where she discussed health and the model industry. In addition, she has published more than 70 peer-reviewed academic papers which have been cited more than 800 times.

Prior to becoming an academic, Carolyn worked as a graphic designer, visual merchandiser, dressmaker and portrait artist.

psychology.fashion can help you in any project

COMBINING DEEP INSIGHTS FROM PSYCHOLOGY, DATA ANALYSIS AND INTERPRETATION WE BRING CREATIVITY, INNOVATION & SOLUTIONS TO YOUR BUSINESS

READ MORE