Prof Carolyn Mair CV 2017-10-30T09:24:50+00:00

Professor Carolyn Mair, PhD, CPsychol, FBPsS

Career Goal

Using an evidence-base to derive deep insights and data-driven predictions, my work is concerned with empowering professionals, practitioners and learners from a range of disciplines to integrate knowledge from psychology and fashion to build a greater understanding of their own and others’ behaviour across all contexts within the fashion industry.

Work with me to gain deep insights into human behaviour within and across the fashion and creative industries. Contact me

Key Career Achievements

  • Authored The Psychology of Fashion, to be published by Routledge in 2018
  • Created and led unique, innovative Masters and BSc programmes at one of the world’s top Arts universities that addressed an unacknowledged gap in provision
  • Led and collaborated on several multidisciplinary and international funded research projects
  • Consulted to local and global fashion, cosmetics and associated brands
  • Published 70+ papers in peer-reviewed publications which have been cited by 700+ people
  • Created short-courses and workshops for the fashion industry on a range of topics
  • Presented at international, interdisciplinary academics and industry conferences, symposia and workshops
  • Invited keynote at local, national and international business and academic events
  • Featured frequently in online and hard copy press and media
  • Chartered Fellow of the British Psychological Society (BPS) and Vice-Chair (formerly Chair) of their largest regional branch, London and Home Counties, which has 16,000+ members

Key Competencies

  • Outstanding, strong original and creative ideas generator
  • Expert understanding of own and others’ decision-making and problem solving approaches
  • Collaborative and inspirational leader and powerful communicator
  • Expert relationship, management, coaching and mentoring skills
  • Exceptional understanding of individual and group behaviour in multiple contexts
  • Fluent design-thinking approach to the creation and implementation of change programmes
  • Broad sector consultancy experience across retail, technology, leisure and consumables
  • Deep and extensive knowledge of ethical implications and procedures
  • Track record of designing and conducting research projects and analyzing, interpreting and reporting research outcomes to meet needs of diverse audiences
  • Experience of managing project staff and budgets, and achieving aims in time and to budget

Career History

Consultant to industry

(October 2012 – present)

Professor of Psychology for Fashion, London College of Fashion  

(October 2012 – September 2017)

Achievements and responsibilities:

  • Identified the need for the application of Psychology in the context of fashion
  • Developed the world’s first and still only, Masters and Bachelors programmes to apply Psychology in the context of fashion
  • Successfully achieved British Psychological Society (BPS) accreditation for the MSc Applied Psychology in Fashion
  • Awarded BPS 2016 Innovative Programme award for MSc Applied Psychology in Fashion
  • Continue to recruit a diverse student cohort beyond target
  • Proposed, created and led the Wellbeing Research hub at LCF which runs 5 public-facing events annually. Each event sells out with up to 250 attendees from business, press, media, academia and practice

Professor of Applied Cognitive Psychology, Southampton Solent University

(February 2007 – October 2012)

Achievements and responsibilities:

  • Principal investigator of 10+ funded research projects
  • Creator and leader of Cognition Research hub; departmental seminars, reading group
  • Supervisor of research and undergraduate students
  • Psychobiology/Cognitive Psychology/Applied Cognitive Psychology
  • Year Tutor all years and pastoral tutor to individual students
  • Designed and delivered staff workshops in research methods and bid writing
  • Co-developer of the research strand of MA Higher Education Practice
  • University, Faculty and School Committee memberships

Consultancy (incudes)

  • TK Maxx, UK
  • P&G, UK
  • Unilever, UK
  • Mash, UK
  • Edelman, UK
  • Redscout, USA
  • Fashion brands

Media interviews/features (includes)

  • Guardian, Times, Independent, Mail
  • Sky News, TRT, London Live
  • Radio (local and national BBC Radio 4)
  • Vogue, Elle (UK, Malaysia, Middle East, Spain), Grazia, Stylist, Psychologies and several additional online and traditional media



  • PhD Cognitive Neuroscience – Bournemouth University
  • MSc Research Methods Psychology – Portsmouth University
  • BSc (Hons) Applied Psychology and Computing (2:1) – Bournemouth University
  • Chartered Fellow – British Psychological Society