Becoming Professor of Psychology for Fashion brought my experience, skills and passions together. It allowed me to pioneer a new discipline and establish the world’s first Masters programmes to apply the scientific study of human behaviour within the context of fashion. This book, The Psychology of Fashion, has been a labour of love. Enjoy!
The Psychology of Fashion and psychology.fashion bring to the fore matters that exist within the fashion industry that are psychological in nature. Both aim to empower consumers while supporting the industry. Psychologists take an evidence based approach to understanding human behaviour. They are able to design interventions to change behaviour and analyse, interpret and evaluate outcomes reliably and validly.
The industry faces many challenges that impact individuals, communities and societies across the globe. Awareness raising alone has served its purpose. It’s time to act. There has never been a more important time to apply psychology within the fashion industry.