One of my favourite daily reads comes from the Business of Fashion @BoF. I was particularly interested in their take on how “consumers are reassessing their priorities and increasingly questioning what they truly value“.
For me, as a psychologist working in the context of fashion, the most compelling aspects of the article relate to how the fashion industry is becoming increasingly aware of the importance of understanding human behaviour, and the need for this understanding to be applied if fashion brands are to remain viable and competitive. The BoF article highlights how consumers are becoming more savvy: paying attention to what they buy and demanding transparency and authenticity. As technology advances further, consumers will expect a personalised, seamless shopping experience over multiple channels which offer fast and flexible delivery options.
“Applying psychology in the context of fashion has never been more necessary.”
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