Fashion consumer behaviour is complex and fascinating
Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour (selecting, purchasing, using and disposing of products, services, ideas or experiences) to satisfy needs and desires, at individual, group, organisation or community level.
Fashion consumer behaviour is particularly interesting as what we wear is an outward representation of our self-expression.
In this one-day course we examine the psychological processes underpinning fashion consumption in the 21st century. We explore the challenges facing retailers in complex and uncertain environments, and discuss how the application of tools and insights can address these and help retailers meet consumer expectations.
Who is this course for?
This course will be of interest to anyone interested in the psychological processes involved in fashion consumer behaviour and no previous knowledge of psychology is required. Places will be limited so please book early.
Concessionary fees will be available for full-time students, unwaged, retired and people in receipt of jobseekers allowance or income support. If you have previously attended a psychology.fashion course you’re able to get a discount off future bookings. Join me on 3rd November in central London (venue to be confirmed) to explore the intriguing world of fashion consumer psychology.
Please note, the organiser reserves the right to reschedule if fewer than 4 delegates register.
Recommended reading: The Psychology of Fashion (Chapter 5, Fashion Consumption).