What is the secret of #Gucci’s phenomenal success in 2017?

#Consumers are often led to believe that they ‘must have’ the latest #fashion, technology or beauty product. Some are convinced that buying will make them happier, but #psychology tells us that this isn’t always the case. And, even if the initial thrill of the purchase makes does us happy, we soon return to baseline.

So what was @Gucci’s secret to success? They didn’t just promote ‘new’ for the sake of novelty, they created pieces that awoke the psychological construct of #nostalgia…and #consumers loved it! Read the discussion here in @Monocle magazine.

2018-01-02T09:28:48+00:00 January 2nd, 2018|

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.