Why is Gen Z embracing yellow?

In a recent interview with @whowhatwear, the journalist and I discussed how interactions among #psychological, social and economic factors could influence #fashion #colour trends. The obvious reasons may be seasonal, but as usual it’s more complex than that. Although trends come and go, there is little evidence underpinning why particular colours are fashionable at particular times for particular groups of fashion consumers. Read the interview here and share your thoughts with psychology.fashion. 

Find out about the new one-day course Introduction to Psychology for Fashion taking place in London on 28th April 2018.

Have you checked out my new book, The Psychology of Fashion? Find out more and order your copy here. 

2018-03-26T11:59:33+00:00 March 26th, 2018|

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