Carolyn Mair Consulting Limited
APPLYING PSYCHOLOGY TO MAKE FASHION BETTER
Behavioural Psychology, Cognitive Psychology, Psychology of Fashion, Fashion Psychology
Founded in 2017 by Dr Carolyn Mair, Carolyn Mair Consulting Limited is considered the go-to destination for transformational insights and strategic services that identify, understand and predict human behaviour in the context of fashion business. Services are provided to brands, image consultants, journalists and educators who are keen to be better informed about multiple aspects of human behaviour from what and why consumers buy what they do, through developing behaviour change programmes for social and environmental sustainability, to improving mental health and wellbeing.
Having recognised the value of bringing Psychology to the fashion industry many years ago, Carolyn took the opportunity to broaden its reach in 2012 when she was invited to join London College of Fashion (LCF), University of the Arts London (UAL) to establish a Psychology Department and create the world’s first Masters and Bachelors degree programmes to apply Pscyhology specifically in the context of Fashion. These began recruiting in 2014 and since that time, ‘fashion psychology’ has gained rapid momentum internationally. After 20 years in academia, Carolyn left to establish Carolyn Mair Consulting Limited and work more closely with the industry. Recent clients have included Selridges, Joules, The Office Group, Hackett, H&M Group, Boden, Dorthothy Perkins, Gap, Unilever, Wella, Boden, Farfetch, LVMH, Conde Nast to mention a few. Carolyn Mair Consulting Limited’s founder, Dr Carolyn Mair, is frequently featured in international media including press, TV and radio. Her interview with Alexa Chung for Vogue’s series, the Future of Fashion, has been viewed almost half a million times.
In addition, to business consultancy, Carolyn continues to educate the future of fashion through occassional guest lectures, keynotes, podcasts and interviews with educational institutions including the Business Council for the Arts Texas, Chester University UK, Winchester School of Art UK, Nottingham Trent University UK, Miami Dade College USA, Conde Nast College of Fashion & Design UK, and St Andrews University, Scotalnd.
Carolyn has a PhD in Cognitive Neuroscience, MSc in Research Methods and BSc in Applied Psychology and Computing. Read more about Carolyn’s background and qualifications here.
PRESS, MEDIA , PODCASTS etc.
Click here read the full articles. Also, check out the link in my bio on Instagram @psychologyforfashion.
Recent examples from the media include the following: https://linktr.ee/psychologyforfashion
The Guardian, Huffpost, British Vogue, Stylist, Good on You, Guardian, Stylist, Fabulous magazine, Popular Science, Cosmopolitan Germany, The Zoe Report, Harrods magazine Summer 2022, The Sourcing Journal, Whowhatwear, The daily Express, The Indudtry Leaders’ magazine, The Hustle, Digital fashion and art (Clubhouse), TRT World, The Telegraph, Selfridges, Metro, Town & Country Magazine, Psycom, Bloomberg Business Week, Stylecaster, Porter, KLEUR & STIJL, Vogue UK, Readers Digest, Metro UK, The List, Brinkwire, Daily Mail, ABC Radio, Business Council for the Arts, Texas (video), ABC News, Life Matters (audio), Lifestyle Asia Hong Kong, The Mirror, Haliax Courier, Observer, WNYC, BIZCommunity South Africa, The eyeopener, Cult MTL, The Telegraph, BBC Radio 4 Woman’s Hour, de Volkkrant, Unbiased Label, Volkskrant, Refinery 29, Riise World, Align Thoughts, Coveteur, Vogue Business, Whowhatwear and Yahoo Lifestyle, StitchUp Goldsmiths University, Refinery29, Sydney Morning Herald, Bon Magazine, Mens Health Australia, BBC Radio Scotland, Thomasnet, Psychwire, The Rick Ungar Show Daily Podcast, NBC News, IOL Zanzibar, The Independent South Africa, Allwork.space, Otago Daily Times, Mindful, Huffpost, The Sun, The Psychologist, The Office Group, UNILAD, The Observer, The Sun, WWD, ELLE France, The Guardian, Harpers Bazaar, Woman & Home, The Sun, Sydney Morning Herald, The Age, Harpers Bazaar, The Sun, Vox, The Times (Health), MEL magazine, FIT NY, H&M.Beyond, WWD, Glamour, Refinery29, Wall Street Journal, Refinery 29, Refinery29, Simply Sewing Magazine, Daily Express UK, Refinery29, NBC Universal, The Telegraph, Yahoo Lifestyle UK, Whowhatwear, Refinery29, The Observer, The Guardian, Ecotextile News, The Atlantic, Vogue Australia, Quartz, Vogue Espana, Shondaland, ELLE UK, Evoke.ie, BBC Radio 5 Live, BBC Radio Scotland Breakfast Show, The Voice of Islam Radio, Stylist, ATVToday, The Observer, The Telegraph, Harpers, MSN UK, Hello!, TRAID, The Observer, WhoWhatWear, Refinery29, Irish Examiner, The List, The Walrus, Oprah Magazine, Silver Linings, Grazia, nylon.com, medium.com, Public Seminar The New School NY, Canvas8.com, WWD, today.com, Elle Canada 2020, The Business of Fashion, Ladders, El Pais, The Financial Times, Irish Times, NBC News, Yahoo.com, The Kit, Toronto Star, The New York Times, The Guardian UK, Business Record, The Independent UK, The Sydney Morning Herald, Business Record USA, Wall Street Journal, That’s Not My Age, Sunday Times South Africa, The Age Australia, Evening Standard, London UK, Irish Times, EIN NewsDesk, whowhatwear.com, Vogue UK, Fashionista, The Genetics Gym, ABC Australia, Grazia, Honey, Drapers, BBC Newsbeat, British Psychological Society, American Psychological Society, Honest Mum, Undressing Fashion, TK Maxx, HuffPost.
For the stories behind these articles, please follow this link.
Follow Carolyn on social media:
Twitter @Carolyn_UK, LinkedIn @Prof Carolyn Mair PhD, Instagram @psychologyforfashion.