Carolyn Mair Consulting Limited
BEHAVIOURAL PSYCHOLOGY FOR BUSINESS AND INDUSTRY WHEREVER PEOPLE MATTER
Behavioural Psychology, Cognition, Psychology of Fashion, Fashion Psychology
Founded in 2017 by Professor Carolyn Mair PhD CPsychol FBPsS, Carolyn Mair Consulting Limited works with local and global businesses providing transformational insights.
Carolyn Mair is a Chartered Psychologist and Fellow of the British Psychological Society. She is highly qualified with a PhD in Cognitive Neuroscience, MSc in Research Methods and BSc in Applied Psychology and Computing and has a wealth of experience working in academia and industry. Carolyn has a long and varied career starting with visual merchandising, graphic design, dressmaking and portraiture, through teaching English as a foreign language, followed by 20 years in academia in which she was promoted to full Professorship at two universities, before establishing her consultancy. In combination, these diverse careers and Carolyn’s drive to make the world a better place, combine to provide a unique skills set, a rare combination of expertise, and the aptitude to influence positive change.
Carolyn recognised the need to apply the scientific study of human behaviour to the fashion industry early in her career, and seized the opportunity to bring it life in 2011. Today, so-called ‘fashion psychology’ has been adopted by many stylists and increasingly, psychologists, is acknowledged around the world as a fascinating and necessary component of fashion.
Carolyn is frequently interviewed by press and media as the go-to expert on matters relating to psychology within the context of fashion. Recent examples include: WWD, today.com, Elle Canada 2020, The Business of Fashion, Ladders, The Financial Times, Irish Times, NBC News, Yahoo.com, The Kit, Toronto Star, The New York Times, The Guardian UK, Business Record, The Independent UK, The Sydney Morning Herald, Business Record USA, Wall Street Journal, That’s Not My Age, Sunday Times South Africa, The Age Australia, Evening Standard, London UK, Irish Times, EIN NewsDesk, whowhatwear.com, Vogue UK, Fashionista, The Genetics Gym, ABC Australia, Grazia, Honey, Drapers, BBC Newsbeat, British Psychological Society American Psychological Society, Undressing Fashion, TK Maxx, HuffPost. She is also often in demand as a public speaker at professional, industry and academic conferences, business meetings and public-facing events. For the stories behind these articles, please follow this link.
In recognition of her extensive public engagement and innovation that has broadened access to Psychology for non-psychology audiences, Carolyn was honoured by the British Psychological Society in 2017 to receive their prestigious Distinguished Contributions to Psychology Education Award.
Follow Carolyn on social media, particularly Twitter @Carolyn_UK, LinkedIn and occasionally, Instagram as psychologyforfashion and DrMairFashionPsychology.