psychology.fashion works with you
Psychology of Fashion, Fashion Psychology
The Psychology of Fashion was created in 2012 by Professor Carolyn Mair PhD when she was invited to speak at one of the world’s leading Fashion Colleges within one of the top five Arts Universities in the world. As the world’s first full Professor of Psychology for Fashion, she developed a Psychology Department and created the world’s first Masters and Bachelors degree programmes to apply Psychology in the broad context of Fashion. The aims were to explain not only how we engage with fashion and related concepts, but also why we do, and to use the outcomes for the betterment of the industry, its workers and its consumers.
In 2017, after 5 wonderful years, Carolyn left London College of Fashion and established her consultancy, Carolyn Mair Consulting Limited. Her aim was to engage more directly with the industry. Her commitment to a more ethical and sustainable industry remain and underpin her consultancy with industry, business and brands. Carolyn is often in demand as a public speaker at professional, industry and academic conferences, business meetings and public-facing events and is frequently featured in press and media.
In acknowledgement of her extensive public engagement and innovation that has broadened the scope of the reach of Psychology, Carolyn was honoured to receive the 2017 British Psychological Society’s Distinguished Contributions to Psychology Education Award.
Follow Carolyn on social media. She mainly uses Twitter @Carolyn_UK, sometimes LinkedIn and occassionally, Instagram as psychologyforfashion and DrMairFashionPsychology,