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Psychology of Fashion, Fashion Psychology
The Psychology of Fashion was created in 2012 by Professor Carolyn Mair PhD when she was invited to speak at one of the world’s leading Fashion Colleges within one of the top five Arts Universities in the world. As the world’s first full Professor of Psychology for Fashion, she developed a Psychology Department and created the world’s first Masters and Bachelors degree programmes to apply Psychology in the broad context of Fashion. The aims were to explain not only how we engage with fashion and related concepts, but also why we do, and to use the outcomes for the betterment of the industry, its workers and its consumers. These aims remain and underpin Carolyn’s consultancy work with industry, business and brands seeking to explore psychological processes underpinning behaviour. To ensure the broadest reach, psychology.fashion offers consultancy, research, training, mentoring, and coaching to industry, business, start-ups and individuals.
In acknowledgement of her extensive public engagement and innovation that has broadened the scope of the reach of Pscyhology, Carolyn was honoured with the 2017 British Psychological Society’s Distinguished Contributions to Psychology Education Award.
Also known as Dr Mair, Fashion Psychologist, Carolyn is an accomplished, engaging public speaker for professional, industry and academic conferences, business meetings and public-facing events. Contact Dr Mair, Fashion Psychologist at Psychology.fashion to find out more.