Carolyn Mair Consulting Limited
BEHAVIOURAL PSYCHOLOGY FOR BUSINESS AND INDUSTRY WHEREVER PEOPLE MATTER
Behavioural Psychology, Cognition, Psychology of Fashion, Fashion Psychology
Founded in 2017 by Professor Carolyn Mair PhD CPsychol FBPsS, Carolyn Mair Consulting Limited works with local and global businesses providing transformational insights.
Carolyn Mair is a Chartered Psychologist and Fellow of the British Psychological Society. Her professional experience spans consultancy, academia and early careers in visual merchandising, graphic design, dressmaking and portraiture. During her 20 years in academia, she was promoted to full Professorship at two universities. In her final academic role, she established a Psychology Department and pioneered the world’s first Psychology for Fashion Masters degrees (MA and MSc) at one of the world’s top Arts universities, University of the Arts London. She left academia in 2017 to establish her consultancy. Her book, The Psychology of Fashion was published in 2018. Read more about it here.
Carolyn has a PhD in Cognitive Neuroscience, MSc in Research Methods and BSc in Applied Psychology and Computing. These diverse qualifications, careers and drive to make the world a better place, combine to provide a unique skills set, a rare combination of expertise, and the aptitude to direct and influence positive change. She recognised the need to apply the scientific study of human behaviour to the fashion industry early in her career, and seized the opportunity to bring it life in 2011. Today, so-called ‘fashion psychology’ has been adopted by many stylists and increasingly psychologists. It is acknowledged around the world as a fascinating and necessary component of fashion, but Carolyn’s expertise extends beyond the psychological influence of what we wear. She advises on human behaviour across the fashion industry, from research methods and ethics, to customer insights, sustainability, inclusion and diversity, and human resources.
Carolyn also gives lectures, seminars and keynotes. Recently, she has run invited sessions for Nottingham Trent University, Miami Dade College, Conde Nast College of Fashion & Design, and the School of Psychology at Chester University. She is also interviewed by press and media as the go-to expert on matters relating to psychology within the context of fashion. To read the full articles, please go to the Press and Media tab.
Recent examples from the media include The Psychologist, The Office Group, UNILAD, The Observer, The Sun, WWD, ELLE France, The Guardian, Harpers Bazaar, Woman & Home, The Sun, Sydney Morning Herald, The Age, Harpers Bazaar, The Sun, Vox, The Times (Health), MEL magazine, H&M.Beyond, WWD, Glamour, Refinery29, Wall Street Journal, Refinery 29, Refinery29, Simply Sewing Magazine, Daily Express UK, Refinery29, NBC Universal, The Telegraph, Yahoo Lifestyle UK, Whowhatwear, Refinery29, The Observer, The Guardian, Ecotextile News, The Atlantic, Vogue Australia, Quartz, Vogue Espana, Shondaland, ELLE UK, Evoke.ie, BBC Radio 5 Live, BBC Radio Scotland Breakfast Show, The Voice of Islam Radio, Stylist, ATVToday, The Observer, The Telegraph, Harpers, MSN UK, Hello!, TRAID, The Observer, WhoWhatWear, Refinery29, Irish Examiner, The List, The Walrus, Oprah Magazine, Silver Linings, Grazia, nylon.com, medium.com, Public Seminar The New School NY, Canvas8.com, WWD, today.com, Elle Canada 2020, The Business of Fashion, Ladders, El Pais, The Financial Times, Irish Times, NBC News, Yahoo.com, The Kit, Toronto Star, The New York Times, The Guardian UK, Business Record, The Independent UK, The Sydney Morning Herald, Business Record USA, Wall Street Journal, That’s Not My Age, Sunday Times South Africa, The Age Australia, Evening Standard, London UK, Irish Times, EIN NewsDesk, whowhatwear.com, Vogue UK, Fashionista, The Genetics Gym, ABC Australia, Grazia, Honey, Drapers, BBC Newsbeat, British Psychological Society, American Psychological Society, Undressing Fashion, TK Maxx, HuffPost. She is also often in demand as a public speaker at professional, industry and academic conferences, business meetings and public-facing events. For the stories behind these articles, please follow this link.
In recognition of her extensive public engagement and innovation that has broadened access to Psychology for non-psychology audiences, Carolyn was honoured by the British Psychological Society in 2017 to receive their prestigious Distinguished Contributions to Psychology Education Award.
Follow Carolyn on social media, particularly Twitter @Carolyn_UK, LinkedIn and occasionally, Instagram as psychologyforfashion and DrMairFashionPsychology.