Carolyn Mair Consulting Limited
BEHAVIOURAL PSYCHOLOGY FOR BUSINESS AND INDUSTRY WHEREVER PEOPLE MATTER
Behavioural Psychology, Cognition, Psychology of Fashion, Fashion Psychology
Carolyn Mair Consulting Limited works with local and global businesses. Founded in 2017 by Professor Carolyn Mair PhD CPsychol FBPS, the consultancy supports companies to enhance their understanding of their staff, customers and their business.
Carolyn Mair is a Chartered Psychologist and Fellow of the British Psychological Society. She has a PhD in Cognitive Neuroscience, MSc in Research Methods and BSc in Applied Psychology and Computing. She has a wealth of experience from a long and varied career including visual merchandising, graphic design, dressmaking, portraiture, teaching English as a foreign language followed by 20 years in academia in which she was promoted to full Professorship at two universities. These diverse careers have resulted in a unique skills set and a rare combination of expertise.
Carolyn recognised the need to apply the scientific study of human behaviour to the fashion industry early in her career, and seized the opportunity to bring it life in 2011. Today, so-called ‘fashion psychology’ has been adopted by many stylists and is acknowledged around the world as a fascinating component of fashion.
Carolyn is frequently interviewed by press and media as the go-to expert on matters relating to psychology within the context of fashion. Recent examples include: Elle Canada 2020, The Business of Fashion, Ladders, The Financial Times, Irish Times, NBC News, Yahoo.com, The Kit, Toronto Star, The New York Times, The Guardian UK, Business Record, The Independent UK, The Sydney Morning Herald, Business Record USA, Wall Street Journal, That’s Not My Age, Sunday Times South Africa, The Age Australia, Evening Standard, London UK, Irish Times, EIN NewsDesk, whowhatwear.com, Vogue UK, Fashionista, The Genetics Gym, ABC Australia, Grazia, Honey, BBC Newsbeat, British Psychological Society American Psychological Society, Undressing Fashion, TK Maxx, HuffPost. She is also often in demand as a public speaker at professional, industry and academic conferences, business meetings and public-facing events. For the stories behind these articles, please follow this link.
In recognition of her extensive public engagement and innovation that has broadened access to Psychology for non-psychology audiences, Carolyn was honoured by the British Psychological Society in 2017 to receive their prestigious Distinguished Contributions to Psychology Education Award.
Follow Carolyn on social media, particularly Twitter @Carolyn_UK, LinkedIn and occasionally, Instagram as psychologyforfashion and DrMairFashionPsychology.