Professor Carolyn Mair PhD is a behavioural consultant. She established the consultancy psychology.fashion where she consults with the retail industry, NGOs, educators and the public providing solutions to some of their most pressing problems. Carolyn has worked with global, international and national organisations and published broadly in academic and popular media. She's been interviewed on TV (BBC World News TV, Sky News, ITV, London Live), national and international radio and featured in international fashion media including Vogue, Elle, Harpers Bazaar, Grazia, Stella, Style, The Stylist, and Vanity Fair) and press (e.g., The New York Times, The Times, Guardian, Telegraph, Independent, Daily Mail, Irish Times, Sunday Independent (Ireland)) and psychology and industry magazines around the world including. Her book, The Psychology of Fashion, was published in 2018. Carolyn is a Chartered Fellow of the British Psychological Society and the proud recipient of their 2017 Distinguished Contributions to Psychology Education award. She has a PhD in Cognitive Neuroscience, MSc in Research Methods Psychology and BSc (Hons) in Applied Psychology and Computing. Prior to becoming a Consultant, Carolyn created and led the world's first Masters and Bachelors programmes to apply psychology within the broad context of fashion at University of the Arts London. In her earlier careers, she was a visual merchandiser, graphic designer, dressmaker and portrait artist.