Dr Mair, Fashion Psychologist, is founder of psychology.fashion. She is currently H&M Group’s Behavioural Psychologist. She has worked with many other global and local fashion brands, the retail industry, educators and the public providing evidence-based, transformational consultancy, research and training that offers solutions for positive behavioural outcomes and enhanced well-being.
Her clients include global, international and national organisations, NGOs and charities. Carolyn has published broadly in academic and popular media and is frequently featured in the press, TV, including Talking Business with Aaron Heslehurst on BBC World News TV, Sky News, ITV, London Live, and national and international radio, including BBC Radio 4. She has been interviewed by The New York Times, The Times, Guardian, Telegraph, Independent, Daily Mail, Irish Times, Sunday Independent (Ireland) and many other traditional and online print media in the UK and overseas as well as fashion, psychology and industry magazines around the world. She has also been interveiwed by Alexa Chung for Vogue’s series, the Future of Fashion.