Professor Carolyn Mair, PhD, CPsychol, FBPsS
@Carolyn_UK
PERSONAL PROFILE
- Innovative, creative and critical ideas generator
- Powerful communicator with academics, students, professionals, practitioners and the public
- Collaborative and inspirational leader, researcher and educator
- Expert understanding of own and others’ decision-making and problem solving approaches
- Exceptional understanding of individual and group behaviour in multiple contexts
- Fluent design-thinking approach to the creation and implementation of change programmes
- Broad sector consultancy experience across retail, technology, leisure and consumables
- Deep and extensive knowledge of ethical implications and procedures
- Track record of designing and conducting research projects and analyzing, interpreting and reporting research outcomes to meet needs of diverse audiences
- Experienced project manager including staff and budgets, always achieving aims in time and to budget
- 20 years’ academic experience and 5 years’ experience consulting to industry
EDUCATION
- PGCert HE (Distinction) – Southampton Solent University (2008)
- PhD Cognitive Neuroscience – Bournemouth University (2006)
- MSc Research Methods Psychology – Portsmouth University (1996)
- BSc (Hons) Applied Psychology and Computing (2:1) – Bournemouth University (1995)
AWARDS
- 2017 British Psychological Society Distinguished Contributions to Psychology Education award
- 2016 British Psychological Society award for Innovation in Psychology Programmes (MSc Applied Psychology in Fashion)
- Chartered Psychologist and Fellow of the British Psychological Society
PROFESSIONAL EXPERIENCE
2019 – present: Behavioural Psychologist H&M Group
2017 Founder: Psychology for Fashion psychology.fashion
2012-2017 London College of Fashion (LCF), University of the Arts London (UAL)
Professor of Psychology for Fashion
- Initiator, creator and leader of the world’s first degree programmes to apply Psychology in the context of Fashion: MSc Applied Psychology in Fashion (BPS Accredited), MA Psychology for Fashion Professionals, and BSc (Hons) Psychology of Fashion
- Proposed and led UAL’s Wellbeing Research Hub 2014-2017 integrating fashion and psychology for academic and public events
- Co-convenor UAL’s LENS Community of Practice bringing together arts and sciences
- Curator of LCF’s Better Lives public-facing seminar series 2013-2016
- Created and delivered staff development training
- Established and Chaired the LCF Psychology Ethics Review Panel now used as a model across UAL
- Developed and delivered short-courses on Consumer Psychology
- Managed, supervised and mentored staff
- Mentored students across UAL and other universities overseas
2005-2012 Southampton Solent University, Faculty of Human Behaviour, Southampton, UK
- Professor of Applied Psychology
2003-2005 Brunel University, Department of Computer Science and Maths, London, UK
- Postdoctoral researcher
1998-2003 Bournemouth University, Department of Design, Engineering and Computing, Bournemouth UK
- Postdoctoral researcher
- Part-time Lecturer Psychology
- Part-time Research Fellow
RESEARCH
- Author of The Psychology of Fashion (Routledge 2018)
- Led and collaborated on several multidisciplinary and international funded research projects
- Established several collaborations outside the institution
- Published 70+ papers in peer-reviewed publications
- Invited keynote speaker at local, national and international business and academic events
- Presented at international, interdisciplinary conferences, symposia and workshops
- Initiated and led the Well-being Research Hub (UAL) and Cognition Research Hub (SSU)
- Current research interest is focused on ethical and social issues within business with the aim of improving knowledge and enhancing well-being.
CONFERENCE ORGANISATION
- Standing committee member for national and international conferences including British Psychological Society Annual Conference
- UK Creativity Researchers’ Psychology of Creativity Conference 2018
- Fashion, Psychology and Psychoanalysis, UAL, 2017
- BPS LHC Symposium on Identity, 2017
- Aesthetics, Fashion, and Psychology Conference, 2016
PROFESSIONAL MEMBERSHIP
British Psychological Society
- Chartered Fellow
- Vice-Chair London & Home Counties branch 2017-18 (Chair 2016-17)
- Elected member Education and Public Engagement Board
- Elected member Standing Conference Committee
- Member Cognitive Psychology Section
CONSULTANCY (includes)
- H&M Group
- IKEA
- TK Maxx, UK
- P&G, UK
- Unilever, UK
- Mash, UK
- Edelman, UK
- Redscout, USA
- Vario.s fashion brands
MEDIA (selected)
- Guardian, The Times, Independent, Mail, Irish Times, Irish Mirror
- NBC Universal, BBC, ITV, Sky 1, Sky News, TRT, London Live, various local and national radio stations
- Vogue, Elle (UK, Malaysia, Middle East, Spain), Grazia, Stylist, Psychologies, Red, whowhatwear.com, voguerunway.com and several additional online and traditional media.