The Psychology of the Barbiecore Trend

By |July 25th, 2023|Categories: beauty, blog, fashion, news, psychology|

Barbiecore has really taken off, but what is the psychology of the Barbiecore trend, and why do we follow trends in the first place? The underlying psychological processes that contribute to the emergence, popularity, [...]

What is the psychology behind objects that ‘go viral’?

By |June 28th, 2023|Categories: blog, fashion, psychology.fashion|Tags: , , , , , |

I was asked by Naomi Pike, journalist at Stylist Magazine, recently about the psychological underpinning of 'viral objects’? One recent example of an object that has gone viral is the Uniqlo shoulder bag. It [...]

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