The right outfit can boost your self-confidence, while an uncomfortable dress can make you painfully self-conscious.
It was lovely to be interviewed by Stijn de Wallander for a feature in the Belgian newspaper DeMorgen Coach. The article is in Dutch but Google translate was able to help me with the [...]
The Psychology of the Barbiecore Trend
Barbiecore has really taken off, but what is the psychology of the Barbiecore trend, and why do we follow trends in the first place? The underlying psychological processes that contribute to the emergence, popularity, [...]
What is the psychology behind objects that ‘go viral’?
I was asked by Naomi Pike, journalist at Stylist Magazine, recently about the psychological underpinning of 'viral objects’? One recent example of an object that has gone viral is the Uniqlo shoulder bag. It [...]
Wear now, pay later! @BoF
When we want to have the latest fashion item, we might not think rationally. Does it really matter how much it costs? In contrast to traditional economic theory, humans aren't rational when it comes [...]