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Masterclass in the Psychology of Fashion: Understanding your consumer

By |June 2nd, 2019|Categories: blog, psychology.fashion, Short courses|Tags: , , , , |

Psychology of Fashion: understanding your consumer 10-4pm Wednesday 5th June Goldsmiths, University of London Consumers make purchasing decisions based on many factors. In the rapidly evolving and increasingly competitive market-place for fashion retailers, consumers are [...]

Why embracing grey hair is empowering for women

By |April 29th, 2019|Categories: beauty, blog, press, psychology.fashion|Tags: , , , , , , |

Top tips to stand out as more women embrace natural hair It was a lovely surprise to be mentioned by @Startsat60 in their article on embracing naturally grey hair where they include my comments [...]

Winning hearts and customers: Belonging

By |April 22nd, 2019|Categories: blog, news, press, psychology.fashion|Tags: , , , , |

Belonging is central in Psychology and Fashion, my two passions! We know that what we wear says a lot about us...our clothes don't just fall on us! As a result, whether like it or [...]