I shop therefore I am: the science behind why we shop and shop and shop

By |June 23rd, 2019|Categories: blog|Tags: , , , , |

For many of us, shopping is one of our most popular leisure pursuits, and for some, it can become a problem. For compulsive shoppers, it's as if something takes over their ability to control [...]

What happened when That’s Not My Age asked me why we wear what we wear?

By |June 7th, 2019|Categories: blog, psychology, psychology.fashion|Tags: , , , , , , |

Why do we wear what we wear? Why do some clothes give us confidence? Can fashion be empowering? I was asked these questions by that'snotmyage.com founder, Alyson Walsh. Alyson was keen to delve deeper [...]

Masterclass in the Psychology of Fashion: Understanding your consumer

By |June 2nd, 2019|Categories: blog, psychology.fashion, Short courses|Tags: , , , , |

Psychology of Fashion: understanding your consumer 10-4pm Wednesday 5th June Goldsmiths, University of London Consumers make purchasing decisions based on many factors. In the rapidly evolving and increasingly competitive market-place for fashion retailers, consumers are [...]

Why embracing grey hair is empowering for women

By |April 29th, 2019|Categories: beauty, blog, press, psychology.fashion|Tags: , , , , , , |

Top tips to stand out as more women embrace natural hair It was a lovely surprise to be mentioned by @Startsat60 in their article on embracing naturally grey hair where they include my comments [...]

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