Introduction to Fashion Psychology


Why is #psychology for #fashion so fascinating?

Fashion and psychology are inextricably linked. Both are concerned with sensation and perception, identity, the body and human experience. Ultimately, in order to understand the reciprocal relationships between fashion and behaviour, we need to turn to psychology. In this one-day course, we explore how understanding psychology for fashion can make a positive difference to our lives and in doing so, enhance our wellbeing.

Join me, Professor Carolyn Mair PhD, at Lift, Islington, London N1 9PW and learn how to make fashion work for you.


Who is this course for?


This course will be of interest to anyone excited by fashion and fascinated by understanding what makes us tick. No previous knowledge is required. The next course will take place later this year. Places are limited so please express your interest or ask questions via the button below. Concessionary fees will be available for full-time students, retired, and people in receipt of jobseekers allowance or income support. Discounts are also available for returning delegates. Please get in touch to find out more and if you have any questions.  

Please note, the organiser reserves the right to reschedule if fewer than 4 delegates register.

Indicative content…

Sensation and perception

Find out how we make sense of our world.

Fashion and identity

Explore how fashion lets us belong and be unique.

Fashion and the body

Discover the relationship between what we wear and our body

Making fashion work

Uncover the power of what you wear.

Delegate feedback 

“I would love to thank Carolyn again for this wonderful experience. It was my first talk ever, but it definitely won’t be last – hoping that the ones following will be as enlightening and joyful as the first- . The content of the talk was a great mix of cognitive psychology with social and developmental as well as individual differences. And each category of psychology was always nicely connected to its relevance in fashion.” Psychology and Marketing university student (September course)

Thank you again for a marvellous course; informative  and very enjoyable!” Entrepreneur (April course)

Many thanks Carolyn for a fantastic Saturday session.  I really enjoyed this course and please do keep me on the mailing list for an upcoming courses.” Digital marketer (April course)

“Thank you very much for such an interesting and enjoyable day yesterday. I enjoyed it very much.” Fashion stylist (April course)