Instagram can be wonderful when we’re searching for fashion inspiration. Social influencers are big business for fashion. We can feel happier when we see images of people whose lifestyle inspires us to see ourselves in a similar context, but what are the psychological implications of our engagement with fashion on social media? How long does the pleasure aspect last?
‘We get pleasure from the chasing, not so much the buying. When we’re looking at Instagram, we’re getting a lot of pleasure from looking at these things and thinking ‘I want to have it’. And once we’ve bought it, the dopamine levels drop – we’re not satiated for very long.’
#psychology #fashion #fashionpsychology #socialmedia #fridayfeeling
Totally agreed! It would be very interesting to do a study about it & even relate with the neurophysiology! <3 Love, Luís de Oliveira
Hi Luis
Thanks so much for your comment. I agree, this question could be the basis of a study. If only there was time to do all the studies I’d like. I’m always happy to collaborate if you have time and would like to make this happen.
Warm wishes
Carolyn