Is social media commodifying our happiness?

Is social media commodifying our happiness?

Instagram can be wonderful when we’re searching for fashion inspiration. Social influencers are big business for fashion. We can feel happier when we see images of people whose lifestyle inspires us to see ourselves in a similar context, but what are the psychological implications of our engagement with fashion on social media? How long does the pleasure aspect last?

‘We get pleasure from the chasing, not so much the buying. When we’re looking at Instagram, we’re getting a lot of pleasure from looking at these things and thinking ‘I want to have it’. And once we’ve bought it, the dopamine levels drop – we’re not satiated for very long.’

Is Instagram commodifying our happiness? Read my thoughts on this, published in Grazia by Rebecca Cope on 15th November 2017.

#psychology #fashion #fashionpsychology #socialmedia #fridayfeeling

By |2018-12-07T14:58:48+00:00December 7th, 2018|blog|2 Comments


  1. Luís de Oliveira 07/12/2018 at 15:22 - Reply

    Totally agreed! It would be very interesting to do a study about it & even relate with the neurophysiology! <3 Love, Luís de Oliveira

    • Carolyn Mair 07/12/2018 at 15:32 - Reply

      Hi Luis
      Thanks so much for your comment. I agree, this question could be the basis of a study. If only there was time to do all the studies I’d like. I’m always happy to collaborate if you have time and would like to make this happen.
      Warm wishes

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