Psychology of Fashion: understanding your consumer

10-4pm Wednesday 5th June Goldsmiths, University of London

Consumers make purchasing decisions based on many factors. In the rapidly evolving and increasingly competitive market-place for fashion retailers, consumers are becoming more demanding. Retailers can meet their consumers’ demands and provide them with the optimal consumer experience by understanding their behaviour. This is why Psychology matters!

Psychology is the scientific study of behaviour. It is based on evidence, not intuition or opinion. The Psychology of Fashion provides insights into behaviour across the fashion industry.

This Masterclass will especially appeal to:

Professionals in fashion and the creative industries
Marketing and brand professionals
Small fashion brands

Why Study this Masterclass?

During this Masterclass delegates will explore the complex world of fashion consumer psychology and address some issues that face fashion retailers in the 21st century. We will address questions such as:

  • How does the retail environment influence consumer behaviour?
  • What can brands do to build lasting engagement with consumers?
  • Can retail be profitable as well as socially responsible?
  • What is the role of technology in the fashion industry and how does it influence consumer behaviour?

Join me, on Wednesday 5th June to explore how the Psychology of Fashion can help you understand your consumers on a new 1-day Masterclass at Goldsmiths College, University of London.

For more information and to book, please click here.