Image: COLLAGE: ARQUETTE COOKE P H O TO G R A P H : E D W A R D U R R U T I A
We know the effect of a mood-boosting dress or the right pair of shoes, but what about clothing that shifts our whole mental state? In a year when we’re hungry for pick-me-ups, is there more feelgood power in our wardrobes than we know?
By Jen Nurick (abridged)
In 2012, two Psychologists, Hajo Adam and Adam D. Galinsky, coined the term ‘enclothed cognition’. No, not a new term for the latest in augmented reality or artificial intelligence, but in fact a new way of thinking about the power of our wardrobes. In addition to finding that we each relate to clothing based on our personal experiences, they also found that when we put on clothes, our behaviours and mental state can in fact be altered.
In the realm of fashion, it’s a compelling thought, but in a world irrevocably changed, can slipping on a coat to transform ourselves? And can we harness this simple act to make us feel good in troubled times?