Press, media and podcasts

03/05/21 The Independent South Africa, The evolution of digital fashion: You can buy but you can’t wear

30/04/21 Allworks.com, Post-Pandemic Fashion: Is The Office Dress Code Dead?

26/04/21 Otago Daily Times, Dreamy designs going digital

21/04/21 Mindful, What We Wear is a Reflection of How We Want to be Seen

21/04/21 The Sun, Shops are Tops

20/04/21 Huffpost, Why Wearing Nice Underwear Can Be Good For Your Mental Health

12/04/21 The Psychologist, The failed ambitions of a generation

06/04/21 The Office Group, Comfort is key

04/04/21 UNILAD, Augmented Reality Digital Clothes Are Selling For Thousands Of Pounds

04/04/21 The Observer, Digital fashion: This outfi t will set you back £780 … and it’s just an illusion

01/04/21 Woman & Home, Patience

30/03/21 The Sun, WORK IT Office workers to splurge £200 on new wardrobe before heading back into work after lockdown

29/03/21 The Office Group, The future of work: The work wardrobe embraces a flexible future

25/03/21 WWD, Why Are Designers So Drawn to Rave Culture?

24/03/21 ELLE France, Fashon Therapy

19/03/21 The Guardian, Hands off! Why statement gloves are having a fashion moment

12/03/21 Harpers Bazaar, The rise of desk cardigan: the most comforting WFH piece you’ll ever own

11/03/21 Sydney Morning Herald, Can you dress your way to optimism? Yes, and it only takes one garment

11/03/21 The Age, Can you dress your way to optimism? Yes, and it only takes one garment

10/03/21 The Sun, Meghan Markle’s jewellery: Hidden messages behind it including Diana tributes, status symbols …

04/03/21 Harpers Bazaar, Can you train yourself to become more optimistic?

26/02/21 The Sun, EX-FACTOR From Princess Diana to Kim Kardashian – the most iconic celebrity break-up outfits

25/02/21 Vox, To all the clothes I’ve loved before

24/02/21 The Times (Health) Smart masks, double masks or fashion masks — are they better or worse than everyday facemasks?

19/02/21 Mel Magazine, The toe shoe is sprinting back into fashion

15/02/21 Simply Sewing Magazine, Feel Good Makes

08/02/21 Refinery29, Fashion’s Latest Muse? The Fruit & Veg Aisle

08/02/21 WWD, The Growing Allure of Buy Now, Pay Later

07/02/21 Glamour magazine, Why dopamine dressing is the feel-good fashion trend we need in 2021

27/01/21 The Wall Street Journal, Trade Your Sweatshirt for This High-Fashion Trick

04/02/21 H&M.Beyond, Beyond Existing: Fashion, Tech, Body (video)

26/01/21 Refinery29, Women Are Cosplaying Their Favourite Fashion Eras On TikTok & We Love It

24/01/21 Refinery29, From Clueless To Euphoria, Why Are We All So Obsessed With Onscreen Teen Style?

18/01/21 Daily Express UK, Do you need wardrobe therapy?

18/01/21 Refinery29, There’s No Place For Logomania In A Post-Pandemic World – Here’s What’s Next

11/01/21 NBC Universal, Retail Therapy: How to Get the Satisfaction of Shopping Without Spending a Cent

09/01/21 The Telegraph, This one item is the key to adding glamour and cosiness to your winter wardrobe

30/12/20 Whowhatwear & Yahoo Lifetsyle UK, How the pandemic changed the way we see fashion

25/12/20 Refinery29, I can’t resist buying clothes that remind me of my childhood

20/12/20 The Observer, Seasonal makeover: from couch potato to festive diva

18/12/20 TheGuardian, Lockdown comfort-dressing brings velour tracksuits and Uggs back into fashion

10/12/20 Ecotextile News, COVID-19 asks questions of rental fashion

08/12/20 The Atlantic, America’s Most Hated Garment

13/11/2020 Vogue Australia, Pieces of mind

11/11/2020 Quartz, High heels

06/11/20 ELLE UK, The Power Of ‘Nostalgia Dressing’ In Uncertain Times

06/11/20 Shondaland, The Hard Science Behind Wearing Soft Clothes

05/11/20 Vogue Espana, Que la moda nos pille protegidos

04/11/20 Creativity & Capitalism podcast, In conversation with Sophia Mateeva

01/11/20 EVOKE, Dopamine dressing: I tried to dress myself happy, but did it work?

26/10/20 BBC Radio 5 Live

20/10/20 BBC Radio Scotland, Breakfast Show

20/10/20 The Voice of Islam Radio

19/10/20 ATV Today, What’s in your wardrobe?

18/10/20 The Observer, As a lockdown winter looms, the ‘oodie will fleece us all over again

17/10/20 The Telegraph, Alyson Walsh on versatile tweed jackets that will keep you warm and lift your spirits

13/10/20 Harpers, Could social distancing actually be good for humanity?

09/10/20 MSN Lifestyle, Experts reveal an easy way you can instantly lift your mood

08/10/20 HELLO! Experts reveal a good outfit can instantly lift your mood

06/10/20 MSN News, Hairdressers are being inundated with requests for this surprising shade

05/11/2020 Stylist, Can clothes really make you happy?

22/09/20 TRAID, The Psychology of Fashion (available via ISSUU)

20/09/20 The Observer, The rise of fashion rental

17/09/20 WhoWhatWear and Yahoo.com How Our Wardrobes Have Changed Forever Due to the Pandemic

01/09/20 Refinery 29, How comfort became the biggest COVID fashion trend: Our year of nap dresses and tie dye.

20/08/19 Irish Examiner, Are we walking away from high heels?

19/08/20 The List, Why high heels are canceled even after the pandemic

17/08/20 The Walrus, Ditch the Sweatpants

12/08/20 Silver Linings, Lockdown meant I could finally grow out my grey

30/07/20 Oprah Magazine, Seeing Tie Dye Everywhere? There’s a Scientific Explanation for That

23/07/20 graziadaily.com, Mrs. America: Come For The Politics, Stay For The Costumes

21/07/19 nylon.com, House dresses so comfortable they might become your new pyjamas

14/07/20 medium.com, Politically correct is boring” Is ‘cancelling culture’ killing creative inspiration?

09/07/20 Public Seminar, Psychology and Fashion

09/07/20 canvas8.com, How has lockdown shaped the future of workwear?

30/06/20 WWD, How can influencers stay relevant amid global concerns?

26/06/20 El Pais, La nueva normalidad enmascarada

15/06/20 today.com, Shoppers are abandoning their online carts more than ever — here’s why

02/06/20 Financial Times, Savile Row tailor looks to lend some swagger to WFH

01/06/20 Elle Canada, Mood Booster Why what you wear matters

14/05/20 WhoWhatWear.co.uk, Why I Think Nostalgia Is the Future of the Fashion Industry

07/05/20 The Business of Fashion, Op-Ed | In a Crisis, Looking Good Really Can Help Us Feel Good

05/05/20 The Financial Times, No mean feet: socks to lift your spirits

01/05/20 Fashion, Canada, What not to wear!

02/05/20 NBC.com Dressing up and staying in: Coronavirus’ effect on fashion is more than skin deep

30/04/20 The Kit (Toronto Star), The retail rebound: what fashion brands are doing right now

29/04/20 Toronto Star, Why our urge to shop hasn’t waned

27/04/20 Yahoo.com, Women are relinquishing beauty and style routines in quarantine, and finding it ‘liberating’

23/04/20 The Kit, Toronto, Canada, Should I feel terrible about wanting to shop right now?

21/04/20 The New York Times, FOMO Is Over. Give In to the Joy of Letting Go.

17/04/20 The Guardian UK, I’m trying to make working from home as fun as I can’: what readers are wearing in lockdown.

17/04/20 The Independent UK, Best statement tops to wear to houseparty drinks at the weekend.

15/04/20 The Age, Sydney Morning Herald, How to dress when working from home, so you’re always Zoom ready.

14/04/20 Business Record USA, NOTEBOOK – One Good Read: What are you wearing to your home office?

14/04/20 Wall Street Journal, Should We Bother Getting Dressed at All?

07/04/20 That’s Not My age, Liberate your partywear.

01/04/20 Sunday Times, Why you should change out of your PJs before heading to your home office.

25/03/20 Evening Standard, London UK, This is why it’s important to get dressed every morning while WFH, according to the experts.

18/03/20 Irish Times, Self-image and beauty notions in age of social media

25/02/20 The Guardian, Pump up the volume: why massive sleeves are this year’s biggest trend

14/02/20 whowhatwear.com I Have a Theory That There Are Only 2 Major Fashion Tribes in 2020

20/01/20 ABC Australia, Harnessing the power of the clothes you wear

09/10/19 Drapers, Under pressure: how fashion is harming mental health

02/09/19 The Guardian, Frills, feathers and puffed sleeves: why Cinderella’s ‘ugly sisters’ are on trend

23/07/19 BBC Newsbeat, Zara dress: What to do when everyone’s wearing the same as you

14/06/19 The Guardian, Get on board with boat shoes, would-be Tory leaders.

04/06/19 That’s Not My Age Podcast

17/05/19 British Psychological Society, The influence of body image on mental health

01/05/19 Monitor, American Psychological Association, 4 questions for Carolyn Mair

30/04/19 American Psychological Society, Speaking of Psychology: Psychology of Fashion (podcast)

31/03/19 The Guardian, Squaring up: how Insta-fashion is changing the way we shop

12/03/19 London Business School, Fashion and Luxury Retail, Fashion Psychology in Practice: Q&A with Prof Carolyn Mair PhD

4/02/19 Carolyn Owlett interview for TK Maxx, the Psychology of Fashion (podcast)

28/01/19 Undressing Fashion Episode 5: Dr Carolyn Mair – The fashion psychology pioneer (podcast)

25/01/19 The Guardian, Grown-up trousers v fantasy gowns as red carpet showcases change

11/01/19 That’s Not my Age, Clothes that you feel confident in

14/12/18 The Guardian, Glad to be grey: how women changed the debate on hair colour

23/10/18 Interview with Jacynth from The Bias Cut, the Psychology of Fashion (podcast)

01/06/18 British Psychological Society, Fashioning a Distinguished Contribution…

03/02/17 The Guardian, Dopamine dressing – can you dress yourself happy?

10/01/17 Elle Canada, Does shopping truly make you happy?

15/09/16 The Irish Times, Dressing for work: Uniform approach doesn’t suit all

29/09/15 British Vogue, Alexa Chung on Positive Body Image and Diversity, Future of Fashion.

06/05/15 Mindhacks 5 minutes with …

2012 HuffPost Style Confidence