Fashion consumer psychology 1-day course

How our minds influence our fashion shopping behaviour

Next COURSE2018-11-21T13:07:55+00:00


Saturday 26th January 2019

The Wesley Hotel and Conference Centre

81-103 Euston St, London NW1 2EZ

Fashion consumer psychology is complex and fascinating

Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour (selecting, purchasing, using and disposing of products, services, ideas or experiences) to satisfy needs and desires, at individual, group, organisation or community level.

How we shop for fashion is a particularly interesting segment of consumer psychology. What we wear is an outward representation of our self-expression in everyday life. It matters! 

In this one-day course we examine the psychological processes underpinning the attraction of fashion shopping and how these are involved when we consume fashion in the 21st century. We explore the challenges facing retailers in complex and uncertain environments, and discuss how the application of tools and insights can address these challenges to support retailers in their quest to meet consumer expectations. 



Is this course for me?

This course will be of interest to everyone interested in the psychological processes involved in how and why we shop for fashion, how this is changing in the 21st century and we can segment the market using tools and insights to target specific consumers for specific fashion genres, services and products. Places are limited so please book early. 

Concessionary fees are available for full-time students, unwaged, retired and people in receipt of jobseekers allowance or income support. Discounts are also avilable for previous attendees and multiple bookings. Details of the concessions will be available on Eventbrite soon. In the meantime, if you have a query, please feel free to contact me if you have questions about this. Attendees receive a Certificate of Attendance and first time attendees also receive a free signed copy of The Psychology of Fashion.

Please note, the organiser reserves the right to reschedule if fewer than 4 delegates register.



What will I get from this course?

  • A free signed copy of The Psychology of Fashion 
  • Training with the world leader in Psychology for Fashion
  • Insights into how and why we shop for fashion
  • Introduction to consumer behaviour tools that could transform your business
  • Meet with like-minded others
  • A Certificate of Attendance

Indicative content…

Understanding why and how we buy fashion

Learn how and why fashion consumers are motivated to buy. 

Consuming fashion in the 21st century

Examine the challenges facing fashion retailers and how these can be overcome

Segmenting and targeting fashion consumers

Using tools to deliver the right products to right customers at the right time

Delegate feedback from previous courses

I would love to thank Carolyn again for this wonderful experience. It was my first talk ever, but it definitely won’t be last – hoping that the ones following will be as enlightening and joyful as the first. The content of the talk was a great mix of cognitive, social and developmental psychology. And each category of psychology was always connected to its relevance to fashion.” Zoe, Student.

“Thank you again for a marvellous course; informative  and very enjoyable!” 

“Many thanks Carolyn for a fantastic Saturday session.  I really enjoyed this course and please do keep me on the mailing list for an upcoming courses.”

“Thank you very much for such an interesting and enjoyable day yesterday. I enjoyed it very much.”


Book here
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