Explore the intriguing world of fashion consumer behaviour
Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour (selecting, purchasing, using and disposing of products, services, ideas or experiences) to satisfy needs and desires, at individual, group, organisation or community level. Fashion consumer behaviour is particularly interesting as what we wear is an outward representation of our self-expression.
In this one-day course we examine the psychological processes and challenges underpinning fashion consumption in the 21st century and discuss how the application of tools and psychological insights can address these.
Who is this course for?
This course will be of interest to anyone interested in the psychological processes involved in fashion consumer behaviour and no previous knowledge of psychology is required. Join me in central London (date and venue to be confirmed) to explore the intriguing world of fashion consumer psychology. Concessionary fees are available for full-time students, unwaged, retired and people in receipt of jobseekers allowance or income support.
Places will be limited so please book early and please note, the organiser reserves the right to reschedule if fewer than 4 delegates register. In this case, delegates will be offered a full refund or place on the rescheduled course.
Indicative content…
The psychology of how and why we shop for fashion
Learn how and why fashion consumers are motivated to buy
How technology influences consumer behaviour
Pros and cons of techology for retailers and customers
Exceeding fashion consumer demands
How psychology can help retailers exceed consumer demands