2pm-5pm, Wednesday 20th February 2019

Wesley Hotel and Conference Centre, 81 Euston Street, London NW1 2EZ


Introduction to Fashion Psychology

Our relationship with fashion can be one of love and hate, sometimes simultaneously. Understanding how we engage with fashion, whether creating it, shopping for it, buying, wearing and disposing of can be addressed by Psychology. To address this, a new sub-disicpline of psychology, the Psychology of Fashion, was created in 2012 when I joined one of the world’s leading Arts universities, University of the Arts London, to develop a Psychology Deptartment and create the world’s first Masters programmes to apply Psychology to Fashion. Since then, the subdisicpline has gone from strength to strength and is now a global phenomenon. I established my consultancy in 2017 and since then, I have become the go-to person for comment, research insights, training and mentoring in the field of fashion psychology and am regularly quoted in internat the press, fashion media, TV and radio. 




Is this course for me?

In this fascinating, introductory half-day course we outline the influence of fashion on our psychological self and identity and how we can use psychology to make fashion work well for us. This course will be of interest to fashion professionals including image consultants, personal shoppers and stylists, as well as individuals who simply love fashion. No previous knowledge is required. Attendees receive a Certificate of Attendance. Concessionary fees are available for full-time students, unwaged, retired and people in receipt of jobseekers allowance or income support. Discounts are also avilable for previous attendees and multiple bookings. Details of concessions are available on Eventbrite. Please feel free to contact me with queries.  Please note, the organiser reserves the right to reschedule if fewer than 4 delegates register.



Indicative content…

Fashion and the Self

Understand your relationship with fashion

Fashion and Identity

Exlpore the reciprocal influence of fashion and identity

Fashion for wellbeing

Discuss psychological influences on fashion wellbeing

What will I get from this course?

  • Training with the world leader in Fashion Psychology 
  • Insights into the influence of fashion on self and identity
  • How to make fashion work well for you
  • Meet with like-minded others
  • A Certificate of Attendance

Delegate feedback from previous courses


“As I am working as a personal stylist, I advise and go shopping with potential fashion consumers. Therefore I was curious to know what consumers really want. Dr. Carolyn Mair is an excellent tutor. Her classes are interesting, enjoyable and make you reflect about your own intentions. During her course I learnt a lot about consumers, human beings in general and their perception. I would highly recommend this course to everyone working in fashion or retail, who is interested in psychology and who wants a better understanding of what their customers are looking for. This knowledge is crucial for every business or person providing a service.”

Personal Stylist, Geneva


Book here