What is the secret of #Gucci’s phenomenal success in 2017?

What is the secret of #Gucci’s phenomenal success in 2017?

#Consumers are often led to believe that they ‘must have’ the latest #fashion, technology or beauty product. Some are convinced that buying will make them happier, but #psychology tells us that this isn’t always the case. And, even if the initial thrill of the purchase makes does us happy, we soon return to baseline.

So what was @Gucci’s secret to success? They didn’t just promote ‘new’ for the sake of novelty, they created pieces that awoke the psychological construct of #nostalgia…and #consumers loved it! Read the discussion here in @Monocle magazine.

By |2018-01-02T09:28:48+00:00January 2nd, 2018|blog, press, psychology, psychology.fashion|0 Comments

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