#Consumers are often led to believe that they ‘must have’ the latest #fashion, technology or beauty product. Some are convinced that buying will make them happier, but #psychology tells us that this isn’t always the case. And, even if the initial thrill of the purchase makes does us happy, we soon return to baseline.
So what was @Gucci’s secret to success? They didn’t just promote ‘new’ for the sake of novelty, they created pieces that awoke the psychological construct of #nostalgia…and #consumers loved it! Read the discussion here in @Monocle magazine.