Belonging is central in Psychology and Fashion, my two passions! We know that what we wear says a lot about us…our clothes don’t just fall on us! As a result, whether like it or not, our clothes say a lot about us. Fashion enables us to fit in, belong, or stand out, differentiate.

Michelle Obama has always been a fashion aficionada using fashion to communicate with her audiences.  I’ve been following Michelle’s fashion choices on her Belonging tour, and in addition to admiring how stunning she looks, I’ve noticed that in many locations, Michelle has chosen to wear local designers. For example, in Norway, she wore Stine Goya and in Sweden, she favoured Acne Studios

Michelle Obama is one smart lady…What better way to express belonging?

So what is the psychology behind this? Find my comments in the Guardian “The Fashion Diplomat”.

Read more about The Psychology of Fashion in my book of the same title.